Virtual selling has always existed; however, it has rapid increased over the years and now is the main platform for sales due to the covid-19 pandemic. However, virtual selling is still fairly new and hence many of you are still struggling to find the perfect balance. With a few key aspects to remember, you can bring up your virtual sales pitch to the very best standards.
1. Appearance: Keep your camera on throughout, so they can see who is selling products to them. Your body language and voice are key to getting across to your potential clients are equally if not more important than they would be had it been an ‘in-person’ sales. Also, many customers may consider it rude if you do not keep your camera on throughout, thus reducing your chances of sales.
2. Short and Snappy: Monologuing will not help sales in the slightest, so no matter how much information you would like to provide your clients with about the product, try and limit it to blocks of 5-10 minutes, before pausing and allowing interaction. Encourage them to ask questions, and be prepared with all the answers. Also, when using visual assistance to help your sales (presentation, pictures) make sure not to bombard them with facts, or even with too many colours, rather keep it simple and tasteful.
3. Interaction: When you interact with your potential clients, try and use their names to indicate that you not only remember them, but also value them as individuals. This helps establish a good relationship, which in turn would greatly benefit the chances of them purchasing your products.
4. Be Organised: Arrive to the virtual meeting room early, and have all your files ready for the go. It would be advisable to have help moderating your meeting throughout (i.e checking if clients have any questions, or assisting with any arising difficulties). This not only helps ensure the smooth running of your virtual selling, but also reassures the clients that you are organised.
5. Preparation: Ensure that you have not only practiced the sales pitch numerous times, both on and off-camera but also have back up plans in case something does not go in the way that it was intended to. Be aware of your camera angles and the lighting of your screen, as this also affects the confidence levels that the client will have in you and your product.